In an analysis, there are analytical tools that we are familiar with the SWOT. This analysis tool gives a lot of fatherly picture a future strategy better. SWOT analysis is a tool that can be used in any sector, whether in the private or domestic institutions.
To be more precise, tool SWOT analysis is a method or strategy makes no difference in design in its own internal, SWOT analysis tools provide a concept, to measure the strengths and weaknesses of the institution.
While the external factors, provides an overview and concepts to measure the barriers and opportunities within a company or institution. Given this analysis tool, it will tertemui some point the point that will serve as the vision and mission of an organization.The basic components in SWOT analysis tool.
1. Strengts (Strength) or abbreviated as "S", which is characteristic of organizations, institutions or projects that possess the advantages or advantages that strengthen the body compared to other institutions.
2. Weakness (weakness) or abbreviated as "W" is a characteristic in the organization who have a weakness in the organization.
3. oportunities (opportunities) or symbolized with the letter "O" that is characteristic of an organization that has a chance in mengangbil decision, to maximize yield or profit in an organization or company.
4. Treath (threat) or symbolized with the letter "T" is the type of organization that has a threat in various aspects either in marketing, management and others.
How to make a SWOT analysis tersistematis or good, then I made a bit of a question that can be formulated in the analysis tool. For example:Strengts (strength)Excess of what an organization or an institution?What makes an organization that has made better than other organizations?The uniqueness or character of what is owned by the organization?Excess of what is perceived comfort by consumers in an organization or institution?
Weakness (Weakness)What caused weakness in an organization?What can increase profits or positive performance for an organization?What competitors are doing so that they are better than the organization being undertaken?What factors led to the loss of value of sales in an organization?
Opportunities (Opportunities)Opportunity and opportunity what can be seen in the global market target?And what advertising medium that is able to attract to benefit or profit?
Threats (Threats)What obstacles we are facing now?What ways do pesain organiasi to further improve branding?Is there a technology that is threatened due to the development of science and technology (science technology)? If there is mention and explain the form and meaning of the tekhn ology?What should be avoided by the organization?
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